About us
Fairbeauty is not just another eshop. We are deternmined toΒ change how people perceive beauty.
Having realised how hard it is to findΒ cruelty-free beauty brandsΒ in one place, we decided to give easy access to everyone, hoping that this distinction will finally stop existing.
Vision
We dream of a world where companies don't put profits over ethics. A world that is fair.
Our ultimate goal is to create the largest cruelty-free beauty community in Greece and abroad, hoping that one day this separation will not exist.
Mission
FAIRBEAUTY was created with one purpose: To make cruelty-free beauty market easily accessible around the world.
For that reason, we choose to work with, showcase and promote brands that are against animal testing and officially certified.
Values
Contact-
Leading by example
Always leading by example, we want to inspire other companies for positive change.
-
Force for good
According to Dalai Lama, a force for good is an act inspired by a genuine concern for other. Through our business activity, we make sure to give back to society. Our packaging is recyclable, we avoid using unnecessary paper & materials and we participate in voluntary actions.
-
Genderless beauty
The ideology that taking care of your skin is a women's concern belongs to the past. At Fairbeauty, we believe that beauty products shouldn't be gender-specific. Besides,Β the fundamentals of skincare routines are the same for men and women and everyone else.
