3 reasons why you should choose cruelty-free

Whether you know it or not, the majority of the widely known beauty brands perform animal testing. Products that you and me have used, but most probably we were not aware.

We can all agree that conducting tests on animals is inhumane and in most cases - completely unnecessary. So, why is this practise still happening and how can our choices affect the outcome? But first, let's start with the basics.

What does cruelty-free mean?

A brand can be called cruelty-free when their products and its' ingredients are not tested on animals. These brands are committed to neither test their finished products nor any raw materials or sell in countries where animal testing is required by law.

3 reasons why you should go cruelty-free

1. Animal testing is inhumane and unreliable

Apart from these tests being simply unethical, trasferring the results of animal tests to humans has been proven problematic and misleading.  The National Institutes of Health reported that 95 out of every 100 drugs that pass animal test fail in humans.

2. There are alternatives 

Quicker, cheaper and more reliable methods of safety testing have been developped over the years that come to give an end to animal testing. These methods include cell and tissue cultures, computer modeling and human-patient simulators.

3. The future of the industry is you

Never underestimate your bying power. Choosing a cruelty-free brand might seem insignificant to influence the whole industry, but think what would happen if we would all go cruelty-free - it would simply add-up.

Fairbeauty was created with one purpose:

To make the cruelty-free beauty market easily accessible around the world. Here we can ensure you that all the brands you find have not performed animal testing in any stage